Had man not thought to shelter himself from the vagaries of weather, he would not have built huts, cottages and houses.
Had man not thought of making locomotion easier, carts would not have come into existence.
Man is a thinking creature and hence is referred to as being a ‘higher order primate’ many a times.
Only sometimes does he act before thinking and hence, needs a reminder to THINK.
THINK was Apple’s very first tagline.
But then, not always is it sufficient to think. At times it is essential to THINK DIFFERENT.
Creative Thinking is a booming market where thinking out-of-the-box is encouraged, recognized and honoured. Most organizations have posts of Creative Manager, Creative Head and Creative Director. The task of such personnel is to take decisions that are new and novel, to troubleshoot problems using never-before-used strategies, to suggest ways and means of growth for the organization that would be a win-win amidst existing competition. Their task is to think differently.
Imagine, if Thomas Alva Edison would not have thought differently about the production of light! We would’ve probably never had our rooms illuminated by incandescent bulbs. What if Nick Holonyak wouldn’t have thought differently? We wouldn’t have had the shift from incandescent bulbs to LED lights lighting our homes today. Had Joni Eareckson Tada not thought differently after a diving accident left her a paraplegic, she probably wouldn’t have been the author, painter and motivational speaker that she is today!
Be it the innovations that we see around us and marvel in awe or the people who have risen from ashes and reached the upper echelons of success or those who overcame their broken lives and went on to spread their fragrance around – all of these are the outcomes of people who dared to THINK DIFFERENT and strived hard to make their thoughts bear fruits.
So then, are there a different class of people blessed with the ability to think different?
Its a firm NO.
Each of us has the ability to think different. Some have scope of expressing and experimenting their thoughts and so come into the limelight, while for many others, such thoughts get snuffed out before fruition. Some have their unique thoughts flowing out naturally and freely, whereas some others need to be trained and encouraged to let their creative thoughts flow out.
To what extent can one THINK DIFFERENT?
The reigns of the mind once let loose, can scale heights and depths of limitless dimensions. Should the mind be bridled? Or left to run scot free?
Probably the Creative Head of Apple would have thought on similar lines!
Apple’s new motto now reads – THINK DIFFERENT – BUT NOT TOO DIFFERENT.
Railway tracks confine a train’s wheels to run along its surface so that the train can reach its destination unhindered. One wheel out of the track, and you know what would happen.
While each of us have been blessed with enormous cognitive faculties to stretch them far and wide, there also need to be certain boundaries within the latitude of acceptance so that human civilization progresses without much tumult.
THINK about it.
THINK DIFFERENT – BUT NOT TOO DIFFERENT.
. . . if you wish to follow the footsteps of Apple.