CARE ENOUGH TO SEND THE VERY BEST

Sending and receiving cards is a dying tradition these days. But it still gives me the joy to find an old card buried in my treasures. They evoke such beautiful memories. During my school and college days, I have spent hours standing in the Hallmark or Archies gallery looking for the perfect wordings and cards for my friends and families. And believe it or not, I used to always find one such perfect card which suited the receiver’s personality, and also the wording felt like they came straight from my heart. And was also budget-friendly considering our cash-strapped student days.

Finding the perfect card was not enough then we decorated it with our comments and quotations using colorful sketch pens and stickers. Still more sketch pen work on the envelope and then the card was ready to be sent.

This whole rigmarole around sending a card really jived with the tag line of Hallmark cards – “When you care enough to send the very best.”

That hold true today also. Even though we don’t send many greeting cards in today’s times but we do give gifts to our loved ones. Giving the very best doesn’t necessarily mean the latest version or the expensive one. Giving the best means putting thought and effort into buying something that really touches the heart of the receiver, something they really needed or something that excites them or gels with their personality.

Going back in time an 18-year-old lad Joyce Hall started selling postcards from two shoe boxes. More than 100 years and billions of well-wishes later, Hallmark Cards, Inc. continues to thrive with the grandsons of that Nebraska teenager at the helm.

A time came when fire destroyed his entire inventory. But he still trudged ahead moved from post cards to greeting cards, then wrapping paper, Crayola, dayspring and so on.

While going through the history of the company I was very impressed by this thought 

 “Joyce Hall was intrigued by the word “hallmark” used by goldsmiths as a mark of quality. Mr. Hall liked that it not only said quality, but also included his family name. “

Yes mark of quality and full of love and care that is the definition of a hallmark Greeting Card for you..

Link for Hallmark Cards history: