Isn’t it so funny! We talk on Facebook, “I AM What I Am”… “I AM the One that BRANDS everything!” but since a week we are talking about “BRAND BUILDING”!
Being a Brand, do we know Everything??? OR Do we LACK Something???
On August 2011, in one of the leadership development seminar, one of my faculties Mr. Sundar Singh Moses said, “You’re always a BRAND! Whether you are aware of it or not, someone on Earth is following you!” That’s true indeed; ‘each of our action is INFLUENCING someone on the Earth’.
The Cambridge dictionary definition about ‘BRAND’ unfolds some powerful words “UNIQUENESS” “TAGLINE/IDENTITY” and “REFERENCE”.
Lt. Mrs. Margret Mead, the famous American anthropologist and mass media speaker of 1960-70 said, “Always remember that you are absolutely unique. Just like everyone else.” You’re wonderfully and fearfully made by God for a definite purpose with a high-calling to work for that purpose. There might be more than 7 people on earth who looks like you but still You’re UNIQUE! The way you walk, the way you talk, the way you think, the way you live and the style you wear that brings UNIQUENESS to you.
A couple of years back I asked my dearest friend “Will jeans suit on me?” Her instant reply was, “NO, You’re being TAGGED with Formal clothing!” Often our friends say, “Oh…. I am very sure Mr. X is not like that! / Mr. Y can’t do such thing! / Mr. Z doesn’t look like that!” People buy you because you are sellable. You are sellable because You’ve a TAG! Your tag is your cost in your market which is highly coded with a REFERENCE number!
Mr. Mac and Mr. Hewlett went for an interview, and both of them went fantastic. The interviewer said, “It was too difficult for us to select one of you. Both of your credentials and answers were the same word by word. But we have chosen Mr Mac. Mr Hewlett asked, “WHY HE?” He was replied, “because one of his answers was “I don’t know” and your’ was “Neither do I” That means, you followed him!” J Mr Hewlett was dropped in the interview because he took Mr Mac as a reference. You’ve a REFERENCE code! Your TALK – Your WALK is a reference code to your buyer. But is buying you benefits your buyer? Is buying you is a good deal?
HOW are You UNIQUE?
WHAT is Your TAG?
WHERE lays Your REFERENCE?
Two verses from the Bible comes to my mind which read as follows:
“For we are his workmanship, created in Christ Jesus for good works, which God prepared beforehand, that we should walk in them.”
“For God will bring every deed into judgment, with every secret thing, whether good or evil.”
God bless you!