It was only yesterday that I came across a commercial for a popular face wash brand on the television where a 14 year-old girl was seen to be shifting her seat from the back to the front in her class at school as she was not embarrassed because of her pimples anymore. It was through the regular usage of this face wash that her pimples were disappearing. What struck me was that it didn’t occur to the so-called creative minds behind this advertisement that 14 year-old children are at the beginning of their puberty. Adolescents, as they are called, experience a host of changes emotionally, physically, intellectually and sexually at this stage.
This is something that continues till our adulthood and later on as well. I don’t mean the changes the teenager experiences but our mentality gets shaped up in such a way that we tend to judge people based on how they look or what they wear. It has become a spontaneous affair in adults to notice the externalities of a person first and form perceptions according to their judgement. We overlook the behavioural tendencies of a person and deliberately alienate people who do not match up to our criteria of being beautiful. The softness in a person, the inner qualities like goodness, persistence, perseverance, congeniality etc. do not get noticed in the first place.
Our words are mostly judgmental. What truly define the concept of beauty is the words that we use. The way we talk, the range of our tone and usage of words exhibits the person in us. Just as King Solomon, the wisest man who ever walked on Earth says, “Our words should be like Apples of Gold in Setting of Silver,” our concept of beauty should also exceed the likes of materialism.